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Brand activationPast

Times Square video walls

ROLE
Lead developer
DATES
2014
COMPANY
CRACK
STACK
UnityAutodesk Scaleform
STATUS
Past
The Nick Shop in Toys"R"Us Times Square: orange shelves of Nickelodeon toys, with tall video screens built into the displays

// GALLERY · TIMES SQUARE VIDEO WALLS · // GALLERY · 1 / 1

The Nick Shop in Toys"R"Us Times Square: orange shelves of Nickelodeon toys, with tall video screens built into the displays
The Nick Shop in Toys"R"Us Times Square: orange shelves of Nickelodeon toys, with tall video screens built into the displays Credit: PRNewsFoto/Nickelodeon nickelodeon-nick-shop-times-square.jpg · 1920×1278

Gallery: Times Square video walls, image 1 of 1

The software behind Nickelodeon’s video walls in Times Square, New York: five 80-inch screens playing in sync. I wrote it at CRACK in Unity, and it was my first project with Autodesk Scaleform, a UI framework used widely in game development.

Photo: the Nick Shop in Toys“R”Us Times Square (PRNewsFoto/Nickelodeon).

PR Newswire: Nickelodeon opens the Nick Shop in Toys"R"Us Times Square

// tag: brand-activations