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Brand activationPast

Nike House of Hoops: BB Elite

ROLE
Hardware and software engineer
DATES
2014
COMPANY
CRACK
STACK
Unitylighting controltransparent LCD
STATUS
Past · installed in Harlem

Nike debuted its 2014 Elite Series signature basketball shoes for Durant, Kobe and LeBron in a set of three augmented-reality displays at the House of Hoops store in Harlem. Each display housed the shoes behind a transparent LCD screen.

At CRACK I engineered the hardware and the software inside them: the lighting control system, and the playback that kept the video in sync with it. I also supervised the installation at the Harlem store.

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Nike House of Hoops: BB Elite

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